Lana Reid has always had a strong distaste for two things: beets and seeing the challenges faced in her Black communities without being personally proactive about trying to effect change if even in a small way. Inspired by her grandmother's words of advice, "When you close your eyes for the final time, this world should be a better place because you were here," Lana dedicates herself to making a meaningful impact through the servant work she is passionate about.

With more than 35 years of leadership experience across diverse industries, Lana’s journey began in her teenage years when she made company history as the youngest Assistant Manager at a discount women's clothing store at the age of 16. Her commitment to team building is evident in the social cause projects she champions.

Growing up as the daughter of a military father, Lana had the opportunity to travel widely during her formative years, calling places like Japan, the Netherlands, and several U.S. cities home. This rich exposure to diverse cultures and perspectives has significantly shaped her ability to empathize with others and is a trait that is prominently displayed in her endeavors.

As a speaker and consultant, Lana has had the honor of partnering with distinguished organizations such as the National Urban League for Young Professionals and the National Alumnae Association of Spelman College, along with universities like San Diego State University and California State University, Northridge.

Lana is the author of numerous books and has previously hosted a syndicated radio show before founding “Conversations in Color.” She has been a contributor to “The Good Men Project” publication and featured on various media outlets. For her dedication to community service, Lana has received a host of awards and commendations from local and state leaders.

In her spare time, Lana loves to hang out in the boarding areas of airports, always searching for her next thrilling travel experience and opportunity to learn something new.